Makers of profitable businesses

We believe in serendipitous experiments. We build across Micro-SaaS, Web3 and useful content directories.

Read our founder’s blog post on what we do at Webloom Labs

Build. Ship. Repeat.

We build what is useful to us. Sometimes others like to buy what we build.

Build a kicka** website on Webflow

Build a kicka** website on Webflow

Webloom Studio helps you take your ideas to build beautiful websites.

https://webloominc.com/

https://webloominc.com/

Meetly for Google Calendar & Meet

Meetly for Google Calendar & Meet

Early Beta Access

THE PERFECT SIDEKICK FOR YOUR MEETINGS. Write and send meeting notes from your calendar and meet calls, pull up past notes in recurring meetings, and never lose your chat messages again.

https://meetly.so

https://meetly.so

How we pick ideas to work on?

A lot goes behind the scene for what qualifies as an idea for us to invest in. Here are some non-negotiables we have chalked out -

Our process

How big is the Market?

Market Research

Knowing how big the market is helps us form our GTM strategy.

Is this a $1bn+ market? Can capture 3-5% ($3-5mn) in less than 3 years? If yes, it helps if there are already established players. Build what their customers find lacking in them (has to be big enough to pay $$$ for it).

If it’s a small market, can we enter and disrupt this space?

We stay away from Markets that look big from the outside but will take a lot of initial push to even make a small dent.

Shortest path to validate

IMF (Idea Market Fit)

If Market fit checks, we look for shortest path to validate our idea.

Who will pay for this? (Buyer persona)
Who will use this? (User persona)
How often will they use this? (Product stickiness)
What will they not have if we didn’t exist? (MOAT)

Design a MVP with 2-3 core offerings (sometimes even 1 is good enough).

Use the design MVP to talk to early customers.

Strong Signal - They are willing to pay already for you to solve this.
Good Signal - They will pay if you build it out
Weak Signals - Might try, Will try but may not pay

*** Talk to enough customers before you decide. I’d say atleast 10-15 real customers.

Build & Deploy

Good, now we have few customers who we know have the problem we are solving for.

At Labs, we designed a Monorepo to build MVP to any idea we come up with. It saves us about one week on deciding what Stack to use, UI library to use or setting up the CI/CD pipelines. We have made this public so anyone can access it.

We use Notion to design 2-3 sprints (each one week long).

Invite the early customers to try. Listen to what they say (and don’t say)

The Feedback Loop

We launch often. We don’t believe launching is an one time event. Early products often morph lots.

With every iteration, we evaluate how close we are to getting our first 100 customers to punch their cards.

*** Most feedbacks are nuanced. Customers who won’t pay but have tons of request is a treachory path.

We focus lot more on paying customers to get feedback. It’s just our way of ensuring new features to priortise to keep the $$$ flowing.

Hustle, Auto-pilot, or shoot it down?

Let me just say this out loud - we fail often than we’d like. We have acknowledged this and hedge our bets accordingly.

We hustle when we see significantly growing demand and strong $ value tied to the effort required.

We put products on auto-pilot when it show slow but steady growth and is self-sufficient in it’s growth. ** With exception of someone wanting to buy it out and grow into a bigger business.

We shoot ideas down when there are hardly enough signals to justify the effort it will take to run and maintain.

Often, there are products that are hard to put in either category - but mostly we stick to these three model to democratise product decisions.

Exploring the unknown, together.

Want to work on exciting products and ideas?

We are an uber small team and always on the lookout for people who are driven and expectionally skilled at what they do.

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